This book can be best described as an attempt to help the reader delve into what thought leadership is, the bigger picture of how thought leadership marketing is not just a moving cog in the marketing wheel, but a very important aspect of acquiring new business in the B2B landscape – by instilling trust. I’ve tried to commit this thinking to paper, partly to help the reader follow my lead in discovering what thought leadership means to me, and how it can be leveraged successfully to build a thriving buyer base by onboarding leaders and experts in various industries.
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This book can be adopted as a manual by any aspirational B2B marketer (SMBs, Entrepreneurs, Marketing Students) looking to test the waters in thought leadership marketing and further, serve as a guide to give your business the veneer of excellence.
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The Thought Leader Way Knowledge Series
A thought leader actively spreads thoughts, actively listens to thoughts and continuously creates new thoughts
Arjen Van Berkum- CEO Dividos
Focus on something that you want to be an expert it and stay invested in it for long consistently, Lee Cockerell
Ex EVP, Walt Disney Resort
You wouldn't want to be a thought leader in an area that's going to be in the rear view mirror in the near future, Laura Goodrich
Co-Founder GWT Next
It is crucial that a thought leader is independent & not being sponsored as it adds credibility to the thought leader, Tom Haak
Director, HR Trend Institute
An essential trait of a leader is to ask the right question, not about having the right answer, Prof. Soumitra Dutta
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Thinkers 50 #1 Executive Coach and only, two-time #1 Leadership Thinker in the world
The ultimate guide for thought leader marketing! Grow your business and profoundly engage your customers in a digital era with fresh insights from Dr. Nagendra in The Thought Leader Way.
Senior fellow, AI for Business, Wharton Customer Analytics/
Former Executive Director- Knowledge@Wharton, The Wharton School, University of Pennsylvania
Thought leadership is a much-abused term in business. It often conceals thinly veiled self-promotion that is shallow and superficial. In this book Karthik Nagendra, takes a thoughtful and insightful view, emphasizing that thought leadership involves factors such as transparency and integrity that are vital to establishing trust and credibility. The book offers several examples to show how institutions can enhance their influence by sharing intellectual capital with those who wish to learn.