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This book can be best described as an attempt to help the reader delve into what thought leadership is, the bigger picture of how thought leadership marketing is not just a moving cog in the marketing wheel, but a very important aspect of acquiring new business in the B2B landscape – by instilling trust. I’ve tried to commit this thinking to paper, partly to help the reader follow my lead in discovering what thought leadership means to me, and how it can be leveraged successfully to build a thriving buyer base by onboarding leaders and experts in various industries.


ABOUT THE AUTHOR

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Dr. Karthik Nagendra

Karthik is an award winning marketing consultant with over two decade of experience across strategy and marketing.

He has been instrumental in creating many award winning programs for leading brands like MeritTrac-India’s largest Skills Assessment Company, Wipro Technologies and Accenture in his earlier stints. He has worked closely with leading universities, industry bodies, analysts and research firms globally and acted as a catalyst in providing best practices and insights to customers across sectors. He has authored papers & articles on marketing, strategy in international journals, leading business publications & has been a guest speaker at many Ivy League Universities globally.

He has been featured among Top 10 Content Marketing Professionals in Japan & APAC by CMS Asia, among the Top 30 marketing Consultants in India by CEO Magazine. He is a member of Harvard Business Review advisory panel. Karthik holds a bachelor’s degree in Computer Science from Bangalore University, an MBA in Marketing & Finance from IMI Belgium and a doctorate in Marketing Management from UET America.

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This book can be adopted as a manual by any aspirational B2B marketer (SMBs, Entrepreneurs, Marketing Students) looking to test the waters in thought leadership marketing and further, serve as a guide to give your business the veneer of excellence.

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The Thought Leader Way Knowledge Series

Having important things to say & saying it consistently over a period of time can establish one as a thought leader

Jonathan Westover- Chair/ Asst.Prof- Utah Valley University

A thought leader actively spreads thoughts, actively listens to thoughts and continuously creates new thoughts

Arjen Van Berkum- CEO Dividos

Focus on something that you want to be an expert it and stay invested in it for long consistently, Lee Cockerell

Ex EVP, Walt Disney Resort

You wouldn't want to be a thought leader in an area that's going to be in the rear view mirror in the near future, Laura Goodrich

Co-Founder GWT Next

It is crucial that a thought leader is independent & not being sponsored as it adds credibility to the thought leader, Tom Haak

Director, HR Trend Institute

An essential trait of a leader is to ask the right question, not about having the right answer, Prof. Soumitra Dutta

Cornell University

See what people have got to say about ‘ The book’

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Marshall Goldsmith

Thinkers 50 #1 Executive Coach and only, two-time #1 Leadership Thinker in the world

The ultimate guide for thought leader marketing! Grow your business and profoundly engage your customers in a digital era with fresh insights from Dr. Nagendra in The Thought Leader Way.

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Mukul Pandya

Senior fellow, AI for Business, Wharton Customer Analytics/

Former Executive Director- Knowledge@Wharton, The Wharton School, University of Pennsylvania

Thought leadership is a much-abused term in business. It often conceals thinly veiled self-promotion that is shallow and superficial. In this book Karthik Nagendra, takes a thoughtful and insightful view, emphasizing that thought leadership involves factors such as transparency and integrity that are vital to establishing trust and credibility. The book offers several examples to show how institutions can enhance their influence by sharing intellectual capital with those who wish to learn.

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